Building organic growth in Dubai — and beyond.
I'm Muhammed Fayis, an SEO Specialist with 4+ years of experience across iGaming, eCommerce, corporate, healthcare and education verticals.
A little more about me.

I started my SEO journey obsessed with one question: why does one page rank when a better one doesn't? Four years, hundreds of audits and a lot of test-and-learn later — that curiosity still drives every project.
I've worked across some of the most competitive verticals on the internet — iGaming, healthcare, corporate, education, sustainability and eCommerce — for clients from the UAE, GCC, UK, Europe and India.
My approach is simple: treat SEO as a growth engine, not a checklist. Deep technical foundations, content that earns trust, and authority signals from places that actually matter.
- 4+ years hands-on SEO
- 60% organic traffic lift
- iGaming & regulated verticals
- GCC + international markets
- Technical + content + off-page
- EEAT & AI-Overview ready
A track record built on outcomes.
- Increased organic traffic by 60%
- Ranked multiple high-competition keywords
- Earned backlinks from Trustpilot, Crunchbase, Product Hunt and Medium
- Improved domain authority significantly
- Delivered technical SEO across multiple WordPress properties
- Built strong content and local SEO foundations
Everything your growth needs, under one roof.
Technical SEO, keyword research, paid media, analytics and CRO — the disciplines I use daily to move rankings, leads and revenue.
Growth you can measure.
Success isn't impressions and likes. I report on organic traffic growth, qualified leads, revenue, conversion rate, ROAS, cost per acquisition and keyword rankings — reviewed every month, with nothing hidden.
Rooted in Dubai. Working across markets.
A freelance digital marketer based in the UAE with campaign experience across the GCC, UK, Europe and India — including bilingual Arabic and English search.